(732) 264-5933 | 719 North Beers Street, Suite 2C, Holmdel, NJ 07733
Teeth Whitening

What Is Teeth Whitening?

Whitening procedures can effectively restore the smile of people with stained, dull, or discolored teeth.

Over time, the darker tissue of your teeth, the dentin, can become exposed as the outer layer of enamel is worn away by the effects of aging or things like caffeine and tobacco.

In addition, food particles are naturally attracted to a tooth’s enamel by a certain protein. Products like coffee, tea, berries and soy sauce are notorious for staining teeth. Over time, teeth actually become more absorbent and vulnerable to staining from food and other substances.

One type of stain—caused by traumatic injuries, medications and fluorosis—actually begins inside the tooth; brushing and flossing don’t help. Another type of stain—one that can be more easily attacked by brushing, flossing and rinsing—is caused by external factors such as foods.

More and more people today are choosing tooth-whitening procedures to reverse the effects of aging and abuse from food and tobacco stains.

Benefits Of Teeth Whitening

Some commercially available “whitening toothpastes” can be somewhat effective at removing stains and making teeth a few shades brighter. However, many of these products have abrasive substances that can actually wear away your tooth’s enamel.

Whitening agents are also ineffective on certain types of stains. For example, bleaching agents have a difficult time removing brownish or grayish stains. These products also are not as effective on pitted or badly discolored teeth, or on restorations such as crowns, bridges, bonding and tooth-colored fillings (porcelain veneers or dental bonding may be more appropriate in this case).

Professional whitening is considered to be the most effective and safest method; done properly, tooth whitening can last as long as five years with no damage to the surface of your teeth.

How Is The Procedure Done?

Tray whitening is the optimum and most cost effective system to get the maximum whitening effect. We will fit you with custom-designed trays that are molded to your teeth and then provide you with whitening agents that you can use at home and at your leisure.

Caring For Whitened Teeth

Continue your regular dental hygiene routine and remember that the more diligent you can be about avoiding offending staining substances, the whiter your smile will remain.

Is Teeth Whitening Right For You?

This procedure is excellent for “habit” stains, including coffee, juice, pasta sauce, etc.

It is not as effective on internal discolorations or stains due to alcohol, tetracycline or medications.

Patients with extremely sensitive teeth should avoid whitening unless the source of the sensitivity is addressed. Ask our doctors if you have any concerns about the sensitivity of your teeth.

“My experience with Rooney & Rooney has been wonderful. I look forward to the cleanings because the hygienists are gentle yet extremely thorough with getting my teeth clean and looking and feeling great. Dr. George and Dr. Chris are friendly and skilled dentists. Dr. George even filed one of my cavities with no Novocain (I don’t like Novocaine). When I arrived at the office my gums needed work. Now they are so healthy.

I would suggest Rooney & Rooney to everyone, especially if you fear the dentist – they make it easy! I still drive here 2 hours from Pennsylvania to see them every six months.”


Exton, PA